Optimisation Services

Once a website is launched, attention must turn to its ongoing performance and ability to contend both in terms of visibility as well as functionality and relevancy.

Its rare that one tweak here and there will create much of a difference when some spare time or budget becomes available. We’ve found that websites ought to be optimised over a sustained period of your time, measure results, activity and engagement with the site.

CRO (Conversion Rate Optimisation)

Once a website} is made – how can we measure how well it’s performing and where can we tweak its performance to boost site users sign up and engagement? cro is a technique that enables us to spot specific user behaviour and tasks and so make tweaks to specific steps in a process. we then split users in to varied groups – where group A is also given an existing set of content or functionality while another will be given with a new and improved variant. we are able to then track and measure whether or not the changes improve or hinder a user’s interaction in the website – do more passive users sign up or interact with the service? If it improves it it will be pushed live to all users of the site.


  • Creates a granular, step by step method into understanding and tweaking a web site over time
    Measurable and perceptive
  • Avoids assumptions and provides proof based mostly feedback on website enhancements and user engagement

User Testing

How does one understand if a website can work properly – or indeed if its already engineered – whether users are finding the correct content or functionality that they are looking for? What ‘pain points’ or ‘blockers’ do they face?

User testing permits us to observe various users interaction with a prototype or live website (often taking specific user journeys or simply asking them to explore). we are able to record their screen activity, watch where they look on screen 1st, listen to their comments, feedback and initial impressions. Testing will be as thorough and comprehensive as time and budget permit – but its rare that user testing doesn’t reveal highly insightful and sometimes essential feedback to the design process of a web site, usually saving significant development or design costs more down the road.


  • Avoids assumptions from in house teams who already understand the proposition and functionality
  • Ensures we know how users can actually use a web site
  • Helps us to spot pain points and blockers early in a site’s planning stages
  • Can be performed on existing websites to help establish where a site may be optimised and improved

Search Engine optimisation (SEO)

Clearly, despite how good your web site is, it’ll rarely live up to expectations if your users can’t find it in the first place. we build websites from the get-go with search engine visibility in mind, from page naming to sitemaps.

All our sites are given an entire set of CMS tools that allow you to optimise every aspect of the site from page titles, to breadcrumbs and metatags, and the website is set up with Google Analytics in order that it’s performance can be tracked.

We’re additionally happy to supply initial SEO strategy, where we can perform website audits, keyword analysis and reports on the foremost appropriate action to take or we are able to give ongoing service where we optimise website and its content over time.


  • All sites have in-built SEO tools and come with Google Analytics installed
  • We can offer SEO strategies and suggestions
  • And we will provide ongoing SEO services as well as content writing and reporting


Look at the demographic data of your audience – begin with the basics; the age, gender, location, income group, education, occupation, etc. likelihood is that you will begin noticing clear segments of your target audience who are  performing the most effective.



The next question is why did your leads convert? Before you optimise for conversions, it’s necessary to grasp what were the common variables that lead to conversions. Ask yourself what were the motivations behind every conversion. Look into the landing pages the leads first landed in.



Trace the customer’s journey back to the first time he or she interacted with you. Examine every single step, every communication you have had, every hurdle the customer had to cross in order to form the transaction. This will give you insights into the who, why and how of how optimised your site really is.

Our work has given us great rewards working with a number of companies, here are just a few of the businesses we continue to work with every year.

Hire us for your next
Design or Web project

Nottingham Web Agency
0115 736 5859
Suite 955
109 Vernon House
Friar Ln


    Studio Hours

    Monday – Friday
    9am – 5:30pm

    Contact Number

    0115 736 5859


    Suite 955, 109 Vernon House
    Friar Ln, Nottingham, NG1 6QD


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    We are always looking forward to our next project, if you are in the stages of looking for a web designer for your brand, then please get in touch.

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