The design was geared to be image led from the off, pulling the eye of the user to what the company provides in the very first instance of a user landing on the site. The menu system to be uncomplicated and well structured to enable the user to flow around the site with ease.
The most important part of the business is to sell their hardware and accessories online. Whilst there was such an option on the old site, it was laid out in a not so user friendly experience. Our focus was to give the user as much information they needed on the product, without being overloaded or feeling frustrated.