A base template was selected by our client, we then customised the whole experience with a focus on the style and look of the store. The lookbook style was created to enhance the products to be sold through the site, easy navigation and user experience to make the whole journey pleasant. We customised a lot of areas including the dropdown menus, the footer and the single product view to provide a solid feel to the site.
The Product View
The product view was designed to be fast and fluid, providing the product view in a simplistic form that extenuates the simplicity for the ordering process. All product details feature below the product images again enhancing the look and feel of the product, with custom tabs to add areas like size guides, all products that feature variants have a simple look to make the buying process smooth and quick.
It is important for any e-commerce store to have a great view and user experience on any mobile device. Water Lily Caftans has also had various custom work for mobile responsiveness, creating a clear and clean pathway to purchasing products online in any place on any device. WLC has the ability to also change to any currency to suit the purchasing process.