A Shopify Experience


The Project

A Design Day, were invited by an international client to assist in the new design and development of “Water Lily Caftans” based in Thailand. Catherine of WLC, wanted to stay with the Shopify platform for its simplicity and ease of use but have a completely new custom design to showcase her products.

Project Details

Platform: Shopify E-Commerce

Development: Custom Design

Type: E-Commerce

Design Process

A base template was selected by our client, we then customised the whole experience with a focus on the style and look of the store. The lookbook style was created to enhance the products to be sold through the site, easy navigation and user experience to make the whole journey pleasant. We customised a lot of areas including the dropdown menus, the footer and the single product view to provide a solid feel to the site.

The Product View

The product view was designed to be fast and fluid, providing the product view in a simplistic form that extenuates the simplicity for the ordering process. All product details feature below the product images again enhancing the look and feel of the product, with custom tabs to add areas like size guides, all products that feature variants have a simple look to make the buying process smooth and quick.

Mobile Design

It is important for any e-commerce store to have a great view and user experience on any mobile device. Water Lily Caftans has also had various custom work for mobile responsiveness, creating a clear and clean pathway to purchasing products online in any place on any device. WLC has the ability to also change to any currency to suit the purchasing process.


Catherine Culwell

A Design Day had no issues with working remotely with me based in Thailand, despite the time difference. They explained everything clearly and worked at fast pace to get the website completed in good time. The design is fantastic and they always provided extra support for me getting used to the platform and how to edit. I would highly recommend this company for any website project.

    Studio Hours

    Monday – Friday 9am – 5:30pm

    Contact Number

    0115 698 0662


    Suite 955, 109 Vernon House Friar Ln, Nottingham, NG1 6QD


    Let's Start a project together

    We are always looking forward to our next project, if you are in the stages of looking for a web designer for your brand, then please get in touch.

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