The vaping industry is huge, and in the competitive market the design had to be strong and vibrant. The colour choice for the design was one that took some thought both for brand recognition and user focus. Orange and black was chosen to represent a full e-commerce site, responsive and fast.
The attention to the flow of the user experience, was paramount to the functionality of the commerce site. We opted to build it around the ever popular Woocommerce, this created the best user experience whilst obtaining a simple backend for order management by the admins of the site.